One of
the world’s biggest culinary affair to be held at SM!
The
Philippines and Spain share a deep and colorful history and what better way to
celebrate these two cultures than through their vibrant and intertwined
culinary traditions. This April, the world’s most anticipated epicurean event
will celebrate the two countries ’300 years’ worth of shared connection through
food in one global event where the world’s top chefs showcase culinary
innovations and cutting-edge techniques, ingredients and recipes taking food
and dining to the next level. If one wants to see the “future of food,” this is
the place to be in.
SM as the official partner of Madrid Fusion
Manila 2015
Philippine Association of Convention/Exhibition Organizers
and Suppliers, Inc. (PACEOS) Chairperson Marisa Nallana; Mielle Esteban of Arum
Estratigias Internacionalización; DOT director of market development and Madrid
Fusion Manila project director Verna Covar-Buensuceso; SMX general manager
Dexter Deyto and SM Supermalls SVP marketing Jonjon San Agustin.
SM plays
host to this historic affair and welcomes Madrid Fusion as it comes to Asia for
the first time and puts Manila at the heart of culinary interest
worldwide. Madrid Fusion Manila 2015
happening on April 24 to 26 at the SMX Convention Center in Pasay City
highlights the Philippines as an haute cuisine destination in Asia. And a
Welcome Night at the scenic SM
By the Bay for the official delegates are sure to put everyone in a good mood
during the first day of the congress on April 24 where this time, it’s all
about the best of Philippine food, art, and culture.
Philippine Association of Convention/Exhibition Organizers
and Suppliers, Inc. (PACEOS) Chairperson Marisa Nallana; Mielle Esteban of Arum
Estratigias Internacionalización; DOT director of market development and Madrid
Fusion Manila project director Verna Covar-Buensuceso; SMX general manager
Dexter Deyto and SM Supermalls SVP marketing Jonjon San Agustin.
“SM is
proud to be the venue of the historic Madrid Fusion Manila. We believe that one
of the Philippines’ best-kept secrets is our rich culinary heritage,” expressed
Steven Tan, SM Supermalls senior vice-president. “We also want to bring the
excitement of Madrid Fusion, particularly Spain’s strong influence in our food
and culture, to our mall-goers by taking these culinary festivities to our
malls.” To help create national awareness for this cultural milestone, the
official Madrid Fusion Manila 2015 TV commercial is being aired in all SM
Cinemas nationwide.
Michelin-starred chefs to gather at SMX
Set to
captivate Manila with their culinary virtuoso are Spain and Asia’s legendary
chefs Andoni Luis Aduriz, Elena Arzak, Quique Dacosta, Ramón Freixa, Francis
Paniego, Paco Roncero, Mario Sandoval, Paco Torreblanca, André Chiang, and
Alvin Leung. Presenting the Philippines’ own diverse and imaginative epicurean
traditions are chefs Fernando Aracama, Margarita Forés, J Gamboa, José Luis
“Chele" Gonzalez, Pepe Lopez, Rob Pengson, Bruce Ricketts, Myrna Dizon,
Claude Tayag, and Juan Carlos de Terry. Taking centerstage at the congress will
be this exciting encounter between Spain’s legendary Michelin-starred chefs and
the Philippines’ very own culinary stars. A trade exhibition will focus on the
finest Spanish and Filipino products from Spanish wines and cheeses, to the
Philippines’ world-class exports such as rice, cacao, coffee, mango, coconut,
and liquors.
Gourmet weekend market
A feast
of everything delectably Filipino-Spanish shall delight foodies at the Gourmet
Weekend Market from April 24 to 26 at SM Mall of Asia. A premium selection of cheese,
tapas, wine, ingredients, local finds and special bundles shall be made
available in partnership with SM Markets (SM Supermarket and Hypermarket).
Spanish food specials
New food
concepts that reflect culinary innovation and technique will be available only this
April at select SM Mall of Asia restaurants where special dishes with Spanish
influence or cooked with the finest local produce, ingredients and flavors are
sure to bring out your inner foodie. Savory goodness awaits mall-goers of SM
Aura Premier which shall host its own Spanish-themed fiesta with music,
dancing, food and drinks on April 26 at the Sky Park lawn. While on April 24 to
26, irresistible dining deals await all food lovers at SM Megamall’s flagship
and first-in-the-country dining destinations and the newly-opened Mega Food
Hall.
For the
complete schedule of events at SM malls, visit SM Supermalls on Facebook or
@smsupermalls on Instagram. For more information on how to register for Madrid
Fusion Manila 2015, visit www.madridfusionmanila.com.
Post a Comment